The House of Peroni experience

Over 18s only


Experience the latest expression of The House of Peroni with our two-week immersive event to celebrate the success of our emerging talent program across the worlds of fashion and drinks.

Over the last seven months, The House of Peroni Fashion Studio has been home to eight of the best emerging designers across the UK and Ireland. The designers received industry leading mentorship and a cutting edge fashion studio to help craft their collections for a showcase during London Fashion Week 2019. This fully immersive experience will feature eight distinctive spaces, inspired by the work of the designers, given a platform by Peroni Nastro Azzurro.

At the heart of the experience will be a unique platform bar, providing the ultimate stage to hero the craft, art and innovative mixology skills of the bartending talent. Here, Sam Taylor, winner of our London Cocktail Week emerging bartending talent program will be joined by our master of mixology, Simone Caporale to serve Peroni Nastro Azzurro-infused aperitivo cocktails inspired by the eight designers. Try delicious Italian cuisine from our food partners Pasta E Basta to complete the experience.

We’ll also be launching the new designs of the Peroni Nastro Azzurro bottle and pint glass, as well as introducingour new Peroni Libera 0.0% offering. These will be on display around the main Peroni bar, along with displays of the designers’ garments from the London Fashion Week showcase.

27th February – 9th March
Opening hours:

5pm – 11pm weekdays*

12pm – 11pm weekends


*Excludes Monday 4th March - closed all day

*Wednesday 6th March - open from 6.30pm

Unit 6,
Covent Garden

With special thanks to our partners Calligaris, Superga and Pasta e Basta.

The House of Peroni showcase at London Fashion Week

This is the moment our eight resident designers have been working towards. After seven months of working towards building their collections at The House of Peroni Fashion Studio with mentorship from industry experts from the likes of Jonathan Saunders and Pandora Sykes, they’ll finally showcase their work in front of industry buyers and designers during London Fashion Week in February 2019. Each designer will be given a space at 180 Strand to showcase their collections during London Fashion Week.

For more information and tickets visit

15th – 19th February
180 Strand